MAURICE LACROIX COLLECTIONS
- For whom: Women
Maurice Lacroix is a Swiss company with many achievements in the field of top-class watchmaking (own movements and patented solutions), which is one of the most outstanding manufactories in the world world.Maurice Lacroix is a "textbook" example of dynamic product development and brand image building based on unique timepieces with distinctive DNA and proprietary technical solutions. From products for external orders, through the purchase of an existing envelope factory and its modernization, to the construction of a completely new factory and assembly plant. From products matching market requirements, through unique products, to shaping the market through designers and brand products. From watches whose heart was a mechanism bought from the manufacturer, through self-decorated mechanisms, then modified mechanisms, to the production of own mechanisms (there are currently 15 of them).
It is no exaggeration to say that today the position of the Maurice Lacroix brand is at the forefront of Swiss watchmaking manufactures. The brand's philosophy focuses on the search for new solutions in areas where it would seem that everything has already been discovered. Each watch of this company is endowed with its own unique character, and each of its elements is designed with the greatest attention, ensuring the highest quality and aesthetic harmony of the product. Both mechanical and electronic watches combine the classic beauty of traditional watchmaking with modern workmanship, a sense of fashion and the dynamics of the pattern, providing an exclusive setting for everyday life.MAURICE LACROIX, his watches, characterized by a modern style and perfection of detail, divided into collections:MasterpiecePontosAikonElirosLes ClassiquesFabiaAmong the Maurice Lacroix collections, the MASTERPIECE lines (a line presenting exclusive in-house mechanical watches with a high degree of complexity, which is a hallmark of the brand) and PONTOS enjoy the most recognition. They refer to the best traditions of the watchmaking craft, combining precision and reliability. Every year, the manufactory presents new, technical solutions complemented by modern design. The novelty is the AOKIN line - a very distinctive watch - a modern reinterpretation of the CALYPSO line, which was already successful over 20 years ago.In 2006, Maurice Lacroix introduced the Le Chronographe, his first watch with its own movement, which won several awards.It is thanks to companies such as Maurice Lacroix that Switzerland can be called the country of master watchmakers.