The Lorus brand was established in 1982 on the initiative of the Japanese manufacturer Seiko. Initially, launching the brand on the market was an experiment. Timepieces signed with the name Lorus went only to stores located in Europe. In a short time, they won the trust of watchmaking enthusiasts.
The company was successful in the first years of its existence, which is unusual in the watch industry. Seiko, without hesitation, decided to take advantage of this situation and began developing the brand. Currently, Lorus is considered one of the most popular watch companies in the world.