The Tissot brand has enjoyed unflagging popularity since its inception in 1853. The cross in its logo symbolizes the Swiss quality and reliability of its products. They are sold in over 160 countries around the world, and their design invariably impresses with the combination of functionality and beautiful appearance, which always fits perfectly into the latest trends. Tissot watches are made of high-quality, unique materials, and the brand, remaining faithful to the main slogan "Innovators by Tradition", introduces further pioneering solutions. The company's products have been appreciated many times. It is also worth mentioning that the brand is the Official Timekeeper and Partner of the NBA basketball league, as well as the international basketball federation FIBA. However, this is not all, as it also actively supports the competitors of the Tour de France cycling race, the Chinese CBA basketball league, MotoGP™ and FIM World Superbike motorcycle competitions, and enthusiasts of many other sports fields. In addition, it organizes the road cycling world championships.
Innovation and dynamism distinguish Tissot watches, which is partly the result of a passion for motorsports. The company has been present at Grand Prix motorcycle races since 1953. Its ambassadors include such well-known sports names as: Marc Márquez, Jorge Lorenzo, Bradley Smith, Stefan Bradl, Tito Rabat, Thomas Lüthi, Nicky Hayden, Tony Parker and Virat Kohli. Women's Tissot watches are advertised by popular and respected actresses: Deepika Padukone, Liu YiFei. There was also a male personality from the world of film and television, i.e. actor Huang Xiaoming.
Innovation and advanced technology are the key to success
Over the years of its activity, the company has introduced many innovative solutions. They include e.g. Tissot men's watches made of wood or a groundbreaking model with touch glass. It was the first chronometer of its kind in the world, which activated a lot of useful functions by touch, such as: barometer, thermometer, altimeter, stopwatch, compass, alarm and thermometer.
Mechanisms that drive action
Each of the watches is equipped with a special mechanism that allows the chronometer to work. Tissot often uses ETA Valjoux in its models, which is known for its reliability. However, with the development of technology, the company decided to improve the mechanisms. Currently, it offers Swissmatic and Powermatic 80, which use the movement of the wrist to operate. In the event that the owner will not use the watch, it has up to 80 hours of power reserve. This means that the hands will move even after three days of not wearing it! In 2011, Tissot men's watch won first place in the international chronometric competition in the "classic movement" category, and in 2013 the company presented a modern women's model, equipped with a revolutionary automatic self-winding movement.
The Tissot brand creates watches that are made of sapphire glass. Thanks to this, it is extremely resistant to impacts and falls. Depending on the model, it comes in a flat, convex or ground shape. It is also worth noting that all kinds of ceramic additives are considered to be one of the hardest, because they include, for example, aluminum oxide or zirconium. The combination of these substances ensures that the chronometer does not lose its shine. What's more, the durability of Tissot watches has been confirmed by the COSC certificate. The Swiss Chronometer Testing Institute checks timepieces for 15 days. These tests are related to precision, as well as anti-magnetic properties and resistance to impacts or falls.
Powered by solar rays
The brand never stops creating innovative concepts and testing innovative solutions. Therefore, customers can already buy Tissot watches that run on solar energy. The created T-Touch collections: Expert Solar and Connect Solar can work autonomously without charging. They have a special battery that allows you to store the accumulated energy. What is worth noting, they use both sunlight and artificial lighting. Innovation is the basis of this brand, which is why it is highly valued in the chronometer industry. Certainly, the new collection will feature even more technologically advanced women's Tissot watches, as well as their men's counterparts.